I consider myself very lucky that, as a wine blogger, I'm given the opportunity to taste all kinds of wines - from the high volume, mass produced and inexpensive to the single vineyard, carefully nurtured, hand crafted and very expensive. Much of the high volume production is what is readily available in the supermarkets but the skills used to taste these are the same as the more expensive except I'm thinking much more of the context within which I am tasting. Specifically I think about who would buy and enjoy the wine;
- Is this a wine the average consumer would be happy to pick up as part of their weekly shop without giving it much thought?
- Would it meet their expectations of something a bit more special if they decided to spend a pound or two more than their normal £5 or £6 purchase?
- If they're were going out to friends for dinner or buying a gift would they be pleased with their purchase if they bought in the £10 to £15 price range?
- If they wanted to spend a bit more and try something different to broaden their horizons would they buy it again based on what they tasted?
At Sainsbury's recent press tasting I found wines for all types of customers.
For something midweek to quaff with lots of enjoyment (and the benefit of 9% low alcohol thus avoiding any midweek headaches) there was the Winemakers Selection Vinho Verde NV. At £4.59, which is 60p more than last year, it is ridiculously good value and it would be great to drink in the garden on a sunny weekend afternoon.
Something different to appeal to the more adventurous without breaking the bank is the TTD Languedoc White 2012 at £8.99 a blend of four different grape varieties that have created a fruity, textured, spicy and interesting wine. In the red category it is the TTD Anglianco del Vulture at £9.99 from their newly revamped Italian range that caught my eye. This vintage is a bit older than most of the other inexpensive reds and is an appealingly mellow medium bodied wine.
Something different to appeal to the more adventurous without breaking the bank is the TTD Languedoc White 2012 at £8.99 a blend of four different grape varieties that have created a fruity, textured, spicy and interesting wine. In the red category it is the TTD Anglianco del Vulture at £9.99 from their newly revamped Italian range that caught my eye. This vintage is a bit older than most of the other inexpensive reds and is an appealingly mellow medium bodied wine.
For the bottle to take to a friends house - something a bit special at £9.99 - there is the Taste The Difference Riverblock Single Vineyard Sauvignon Blanc 2012. This is quite an elegant Kiwi sauvignon with none of that "in your face" intensity that so often comes with Kiwi savvy. The gooseberry, green pepper and cut grass characters are all very well balanced.
For a celebration or gift then look no further that Sainsbury's TTD Vintage Champagne from 2006, a real bargain at £25.99 for a champagne that over delivers on flavour, texture and enjoyment.
And of course, no supermarket shelves would be complete without a range of rosés and in Sainsbury's case look no further than the Winemakers' Selection Cotes du Rhone 2012 a lovely light, fruity and easy drinking rosé at £5.99.
There appears to be something for everyone in their range.
And of course, no supermarket shelves would be complete without a range of rosés and in Sainsbury's case look no further than the Winemakers' Selection Cotes du Rhone 2012 a lovely light, fruity and easy drinking rosé at £5.99.
There appears to be something for everyone in their range.









