I've just read this book and found it depressing and absorbing.
One of the side effects of doing my WSET Diploma has been that I care much more about what goes in my mouth. Not only do I notice more closely what I eat, my senses of smell and taste are much heightened. I've also taken a closer look at where my food comes from and that's what encouraged me to read Felicity's first book "
Not on the label". If you also care about what you eat and how it gets to your dinner plate you should read either of her books.
Next time you buy a branded breakfast cereal remember that typically
25 to 30% of what you pay will have gone on the costs of marketing to
you.
One privately owned business controls 45% of global grain trade. That's
an awful lot of concentrated power.
Although we all think of milk as being healthy over the last 60 years
it has lost 60% of its iron content, 2% of its calcium and 21% of its
magnesium content. Why? 'You are what you eat' applies as much to
cows as humans and with cows being fed much more processed food to
increase their milk production, this is one of the side effects.
Next time you buy a lovely looking pink rasher of bacon remember it has
been made that colour by potassium nitrate which the WHO says has carcinogenic side effects in humans.
Check out Salmofan TM a colour chart for farmed salmon colours - google it. In the wild salmon get their colour from the shellfish they eat. Farmed salmon have to be fed a pink dye!
Even our beloved wine is not immune. As consumer's palates have become
attuned to sugars in much of what we eat because of the level of processed food, so wines have had to become more intense, stronger in flavour and with more alcohol to make them widely appealing.
After I read Felicity's last book 'Not on the label' I increased my resolve to take more care with what I ate and where it came from. This book has encouraged me to do this again.