The phrase “BritPack” conjures up images of famous stars of the 1950’s and not of anything wine related. However in the wine world nowadays it’s the name given to four British people who have decided to “live the dream” by moving to France and starting to make wine.
I met them all at a press event in the Waitrose shop in John Lewis on Oxford Street, held there as they all make wine that sells only in Waitrose. The wines were as follows, prices referring to Waitrose/Waitrose Wine Direct or Ocado:
I met them all at a press event in the Waitrose shop in John Lewis on Oxford Street, held there as they all make wine that sells only in Waitrose. The wines were as follows, prices referring to Waitrose/Waitrose Wine Direct or Ocado:
- Mirabeau 2010, Cotes de Provence rose £8.99 - lovely redcurrant aromas, refreshing and nicely spicy. A good example of why rose should not just be for the summer!
- Domaine Begude Terroir 111300 2010, Haute Vallee de l'Aude £8.69 - nicely restrained oak on the nose and the palate. A well made barrel fermented chardonnay ideal with food or as an aperitif.
- Le Coquille d'Oc Blanc 2011, IGP Pays d'Oc £6.99 - an intriguing blend of sauvignon,chardonnay, viognier and muscat. Light refreshing and appealling.
- Chateau Maris Les Vielles Vignes 2009, Minervois La Liviniere £12.99 - well worth the money. A brooding but drinkable wine of rich red fruit and spice
So will the label “BritPack” help them sell more wine? I don’t see why it shouldn’t. Giving themselves this name, evocative of past celebrities, certainly grabs attention. With the plethora of wine on the supermarket shelves producers need something to help their wines stand out so why not a catchy name? They have a pretty good website linking you through to their individual sites.
The key of course however is what's the wine like. As my notes show its really very good especially at the price.
No comments:
Post a Comment